Finding the Right Financial Advisor for Professional Athletes
A professional athletic career comes with unique challenges: fluctuating income, short earning windows, cross border tax considerations, and the need to plan for life after sport. Having a financial advisor who understands the athlete mindset, and the realities of this lifestyle, can make the difference between stress and confidence in financial decisions.
Many professional athletes enter peak earning years at a young age. Income can arrive quickly through contracts, bonuses, endorsements, and appearance fees, then shift just as quickly as a playing career evolves. Without the right financial planning services and wealth management support, it is easy to feel reactive instead of confident. A tailored financial plan helps athletes manage cash flow, protect assets, and connect daily decisions to long term financial goals.
The right financial advisor for professional athletes brings specialized expertise, an understanding of professional sports, and the ability to translate complex topics into clear, practical guidance. The goal is simple: help athletes make informed decisions, manage money with confidence, and build a future that reflects their values, family priorities, and life beyond the game.
Professional Athletes
Professional athletes operate in an environment where performance, health, and opportunity are closely linked. Income is often tied to contracts, incentives, roster decisions, and results in competition. Seasons can create intense stretches followed by quieter periods, and that rhythm can make cash flow management more challenging than a traditional career.
Many professional athletes also face cross border services needs as they move between countries, leagues, and teams. With different tax rules, reporting obligations, and currencies to handle, it becomes important to work with advisors who understand how to manage finances across jurisdictions. The right plan helps athletes stay focused on training and competition while knowing that their financial needs are being handled with care.
Meet Sean Westley, MBA, BBA
Financial Advisor
Specializing in financial strategies for athletes, coaches, and sports professionals
Sean Westley joined Innova Wealth Partners after recently completing his MBA at St. Bonaventure University while playing Division 1 lacrosse. A two time All American scholar athlete and three time captain of the Bonnies lacrosse team, Sean combines strong leadership, determination, and discipline with a deep understanding of finance and investment management.
As a financial advisor, he focuses on retirement and education plans while growing his practice with professional athletes. Selected 26th overall in the National Lacrosse League draft to the Las Vegas Desert Dogs, Sean has firsthand experience navigating the highs, pressures, and transitions of a professional sports career. He knows that behind every contract and every season there is a family, a future, and a set of financial goals that deserve attention.
Sean works with clients to build personalized financial guidance that reflects their unique needs, stage of life, and athletic career. His approach is grounded in clear communication, practical strategies, and a strong commitment to helping clients manage income, assets, and long term wealth.
The Story Behind Sean’s Passion
Sean’s connection to professional athletes is personal. He knows the time, energy, and focus required to perform at the highest level. Growing up and competing in elite sports, he developed an appreciation for the discipline, goal setting, and resilience athletes rely on.
Elite Athletes
Competing with and against elite athletes gave Sean insight into the mindset that drives success on the field and in life. He understands what it feels like to balance training, academics, travel, and expectations, all while thinking about the next stage in an athletic career. That experience helps him meet clients where they are, whether they are established stars, rising professionals, or young athletes just entering professional sports.
Combined with his professional finance training and deep network within the sports community, Sean is uniquely positioned to guide athletes through both the financial and lifestyle complexities of their careers. He recognizes that every decision about money is connected to performance, family, and long term plans.
His commitment extends beyond the field; Sean actively supports Team 51, sports clinics, and coaching initiatives, as well as charitable work like raising over 35,000 USD for the HEADstrong Foundation. This mix of community focus, financial knowledge, and sports experience shapes how he serves his clients.
Common Professional Athlete Challenges
Athletes often face financial challenges that include:
- Income that varies month to month or season to season
- Short earning windows, requiring early and proactive planning
- Cross border tax issues, especially for U.S. and Canada transitions
- Injury risk and the need for robust safety nets
- Managing endorsements, side gigs, and brand opportunities
- Planning for what comes next after their playing career
Sean understands these pain points and builds strategies that adapt to the unpredictable nature of athletic careers.
Many Professional Athletes
Many professional athletes find that the demands of training, travel, competition, and media leave little room to manage finances in detail. It is easy for spending to follow the pace of income without a clear financial plan, especially when friends, family, business opportunities, and lifestyle expectations compete for attention.
Sean helps many professional athletes turn this pressure into a plan. By establishing systems for cash flow, savings, and investment, he helps clients move from reactive decisions to intentional strategy. This includes building reserves for unexpected events, creating a structure for big purchases, and organizing accounts so that managing money feels straightforward rather than overwhelming.
Athletic Career
A professional athletic career often moves faster than expected. Contracts change, roles shift, and opportunities appear with little notice. Sean works with clients to align their financial strategies with the stages of their athletic career, from early entry to peak performance years and through the transition into retirement from sport.
By connecting short term decisions to long term outcomes, he helps athletes protect their wealth, support their family, and maintain flexibility for future career moves, business ventures, or education.
Peak Earning Years
Peak earning years in professional sports are powerful but limited. Sean helps clients recognize the importance of these years and creates strategies to use them wisely. This includes setting aside funds for retirement, building diversified investment portfolios, and planning for life after sport when income may look very different.
For many athletes, this is the difference between a strong financial foundation and a future that depends entirely on what happens in the next contract.
Playing Career
During a playing career, athletes need financial systems that work in real life. Sean helps clients manage cash flow during the season and the off season, integrate endorsement income, and address changing expenses as their role and responsibilities evolve.
His goal is to support the playing career with financial strategies that feel sustainable and practical. That way, players can focus on preparation and performance knowing that their finances are being managed with care and attention.
Sean’s Approach
Sean takes a holistic, athlete focused approach to financial planning that combines investment management, retirement planning, tax awareness, and practical day to day support.
He focuses on:
- Simple, athlete friendly systems that work even with variable income
- Tax efficient strategies, including cross border services where needed
- Clear communication that resonates with athletes and their families
- Career transition planning to prepare for life after sport
- Understanding the athlete mindset, leveraging goal orientation, discipline, and competitiveness in financial decisions
Every plan Sean develops is built to provide structure, clarity, and confidence, so athletes can focus on performance both on and off the field.
Investment Management
Investment management for athletes is about more than chasing returns. It involves designing portfolios that reflect the timing of contracts, risk tolerance, lifestyle needs, and long term goals. Sean helps clients understand investing in plain language, so they can feel confident in how their funds are allocated and managed.
This might include diversified portfolios, professionally managed accounts, and strategies that balance growth with preservation of capital. By matching investment management to the rhythm of a sports career, he helps athletes build wealth in a way that supports both current lifestyle and future plans.
Financial Plan
A strong financial plan is the backbone of Sean’s work. He integrates income, expenses, savings, insurance, tax planning, and retirement planning into a clear roadmap. The financial plan is not a one time document. It is a living strategy that can be updated as contracts change, families grow, and opportunities appear.
Sean’s plans are built to answer practical questions: How much should I save this year? How do I balance enjoying my lifestyle with long term security? What happens if I get injured or my role changes? The plan is there to guide decisions with confidence.
Financial Solutions
Every athlete’s situation is different, so Sean develops financial solutions that fit each client’s unique needs. That can include:
- Coordinating with accountants and legal professionals on tax planning and structure
- Supporting cross border services when income, residence, or assets involve multiple countries
- Organizing accounts so that clients have access to the right resources at the right time
- Helping clients prepare for business ventures or second careers after sport
These financial solutions are designed to keep things practical. Clients do not need to become financial professionals. They need a team and a plan that supports their goals.
College Athletes and Young Athletes
College Athletes
College athletes and young athletes are facing new financial realities, including sponsorship income, branding opportunities, and early exposure to professional networks. Sean’s experience as a Division 1 athlete allows him to connect with this group in a direct and relatable way.
He believes that early financial education can change the trajectory of a career. By helping college athletes understand budgeting, saving, investing, and responsible decision making, he prepares them for future opportunities in professional sports or other professions.
For those who move into professional leagues, having a foundation in financial knowledge makes it easier to manage that first contract, handle new income, and avoid common mistakes.
- Clarify goals and constraints.
- Provide compensation details including salary, overtime, bonuses, stock units, and benefits.
- Share pension statements and recent tax returns.
- Map a cash flow and target savings rate.
- Review a draft financial plan with retirement planning and risk management scenarios.
- Implement changes and schedule quarterly or semiannual reviews.
Why Work With Sean
Athletes choose Sean because he combines personal experience with professional expertise. He understands the unique pressures of competitive sports and the financial challenges that come with it. Beyond his technical knowledge, Sean offers a network of industry contacts, access to tailored financial strategies, and a collaborative approach built on trust, transparency, and respect.
He knows that financial planning is not just about numbers. It is about supporting a career, a family, and a future. His work is grounded in partnership. Clients are not just presented with strategies; they are guided through decisions so they can act with confidence and clarity.
Outside the Office
Outside of work, Sean enjoys fitness, playing piano, travelling, networking, and spending time with family and friends. He is also active in the community, supporting sports clinics and charitable initiatives like the HEADstrong Foundation.
This balance of commitment to his profession and engagement with his community reflects the same principles he encourages in his clients: focus, discipline, and a long term view of success in life, not just in sport.
Is Sean the right fit for you?
If you are a professional athlete, college athlete, coach, or trainer seeking a financial advisor who understands your world, Sean may be the right fit. His combination of personal experience, financial expertise, and holistic planning approach makes him a trusted partner through both the active and post playing stages of your career.
Whether you are in your peak earning years, just starting out, or planning for your next chapter after sport, Sean’s commitment is to help you manage your finances, protect your wealth, and build a life and legacy that reflect your values, priorities, and goals.